Calm Club is a range of wellness and lifestyle products designed for Luckies of London and sold in high street stores worldwide.

The product promotes relaxed living, putting your health and wellness first and foremost, and uses sustainable materials where possible to reduce the impact on our planet. All outer packaging is 100% recyclable and plastic free.

A2 poster featuring 42 different styles of beer, allowing you to learn about the flavour profiles and ABV of each beer. Scratch away the foil to reveal full-colour illustrations of each beer in its correct beer glass as you try them. Also includes a booklet of beer facts, tips and food pairings.

Designed for Luckies of London with Callum Collie and Xavier Unwin.

I was asked by good friend and champion cross stitcher Kate Blandford to rebrand her indie business.

She tasked me with a new logo, packaging design for her popular cross stitch kits, and further brand assets including printed marketing and a range of ‘badges’ to push the brands values and aesthetic.

An interactive poster featuring 42 different cocktails, highlighting the flavour profiles of each cocktail and the spirit(s) required to make them. Scratch off the foil to reveal full-colour illustrations of each cocktail as you try them. Also includes a booklet of cocktail recipes.

Designed for Luckies of London with Callum Collie and Xavier Unwin.

Shot To Shot is a brand and business that I set up in June 2019. The concept is beautiful bespoke artist prints of sporting fields of play that has each sporting movement mapped out in the form of a dot-to-dot. The end user then joins the dots before framing for their wall.

I hope to relaunch the brand in 2021 direct in to stores with a new twist.